As part of its Export Capabilities Development Seminar Series, the Department of Economic Development-Abu Dhabi’s (DED) Export Support Division is conducting a free intellectual property (IP) and technology transfer (TT) seminar. The seminar will take place from 9 a.m.-1:15 p.m. on May 15, 2012, at the DED’s main office in Abu Dhabi.Understanding the role of intellectual property and technology transfer is important to companies looking to expand opportunities in export markets. DED Director of Export Support Dr. Adeeb Al Afifi commented, “Access to IP and technology can help companies become more competitive by increasing operational efficiencies, gain access to new products and services that they can sell outside the UAE, or break into new markets faster by allowing others access to their IP or proprietary technology.” An Abu Dhabi-based economic development consultant endorsed Dr. Adeeb’s comments, “IP and technology transfer played an important role allowing Ireland to become significant global player in the IT, pharmaceutical and healthcare devices sectors.”Rising foreign direct investment (FDI) into Abu Dhabi also increases the need to understand IP and technology transfer. DED’s Director of International Economic Promotion Ms. Ayda Khouri commented, “Unless FDI is going into a 100% foreign ownership area the company will need a local partner.” She continued, “Increasingly foreign investors are seeking partners that will contribute to the investment in such ways as production knowledge, market knowledge, and access to regional export markets. Companies are looking to transfer knowledge and technology as part of their investment into Abu Dhabi with the right partner.”Bird Bird, an international law firm with a world-leading intellectual property practice, will lead the seminar and three of the firm's Partners will participate: Mark Pinder, Head of Bird Bird's Middle East operations, and Sally Shorthose and Bruno Vandermeulen from the firm's International Intellectual Property Group. Mark Pinder commented,We are delighted to have the opportunity to share our renowned international expertise in both contentious and non-contentious IP issues. We are leaders in providing practical guidance and commercially sensitive solutions to businesses all over the world and our presence in the region enables us to offer that unique insight and expertise to local and international businesses operating in the UAE and beyond.”To attend this limited seating, free seminar, contact firstname.lastname@example.org.